The spreadsheet isn’t the problem. The phone calls are.
Order management, production readiness and own-fleet delivery for food manufacturers who sell through their own reps. One system from the shop shelf to the kitchen to the tempo — nobody retypes anything.
Four problems every route business knows.
Orders taken twice
Once on paper at the shop, again into the workbook at night — and the second copy is the wrong one.
The plant works from fragments
Fifty messages become a kitchen list, by hand, at 6 a.m.
“Where is it?”
The office phones the driver, the shop phones the office. Nobody knows.
Short supply found late
Marked delivered, quantity never checked — the argument starts when payment is due.
Seven steps. One record.
Manager publishes tomorrow
Stops per rep, with outlets not visited in a month at the top.
Rep takes the order
Three minutes at the counter, with suggested quantities from history.
Cutoff locks the day
Open orders become one production sheet in kilos and counts.
Plant marks a batch ready
Batch, made-on and best-before, applied to every order.
Trip is loaded
Vehicle, driver, stops, weight against capacity. The shop gets a WhatsApp.
Driver confirms
Delivered quantities, receiver, proof photo, cash or UPI.
Office reconciles
Invoice, receipt and what’s outstanding — without asking anybody.
Built around how you actually sell.
Visit plans and punch-in
Managers publish tomorrow in ten minutes. Reps see their stops, and each visit links to what was ordered.
Order capture at the shelf
Search SKUs, enter quantities, submit. Edits are versioned and the plant is told — never a silent replacement.
One kitchen sheet
At cutoff, orders roll up by item, net of finished stock. Mark a batch ready and it flows back to every order.
Built for perishables
Batch code, made-on and best-before captured once and carried to every order line.
Your own fleet
Vehicles, drivers, stops and load checks. Delivered quantities and short supply flow straight to the invoice.
WhatsApp the shop reads
Confirmed, out for delivery, delivered, payment reminder — from your own WhatsApp Business number.
Invoices and collections
Invoice from delivered quantities, record cash or UPI at the door, reconcile in the office.
Order 360 and reports
One screen per order — visit, items, production, trip, invoice, payment and history. Totals that reconcile.
Four languages
The whole rep experience in English, Tamil, Hindi and Marathi, including your own product names.
What release one deliberately doesn’t do.
We’d rather name these than imply them. Each is on the roadmap — none is pretended at in the product today.
- Vehicle GPS tracking and geofenced check-in
- E-way bill and e-invoice generation
- Accounting-package synchronisation
- Full two-way offline sync (drafts do queue on the device)
- Route optimisation, trade schemes, returns and expiry take-back
One price for the business, not for each person in it.
Every plan carries unlimited users — reps, drivers, plant hands and the accountant.
Starter
One kitchen or plant finding its feet. Up to 100 outlets.
- Unlimited users
- Orders, production sheet, delivery status
- Batch and best-before on every line
- WhatsApp order updates
- Invoices and collections
Growth
A route business with reps on the road. Up to 250 outlets.
- Everything in Starter
- AI morning brief
- WhatsApp messages become orders
- Visit plans, beats, rep performance
- Own-fleet trips and driver app
Scale
Several plants and cities, one view. Unlimited outlets.
- Everything in Growth
- Unlimited outlets and orders
- Named contact, 4-hour response
- Custom reports built with you
Enterprise
Your own database region and your own terms.
- Everything in Scale
- Single sign-on
- Private database in your region
- Security review and DPA
- Onboarding and migration
Unlimited users on every plan. Prices exclude GST; outside India we bill in USD — ask us for a quote. 14-day trial, no card. Onboarding and data migration available as a one-time add-on.
Pick your product and be working today.
Both products give you a full workspace, every feature and every user you need during the trial. Your data stays yours — export it any time.